10 best online shopping websites in the USA

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Written by BOSS Revolution Content Team

October 19, 2026 • 8 min read

If the delivery driver knows your dog's name by now, the latest numbers back that up. The U.S. Census Bureau puts online retail sales at $340.2 billion¹ for the second quarter of 2026, roughly 17% of all U.S. retail sales. A big share of it goes to the top online retailers below, weak spots and all.

Best online shopping websites at a glance

Here's how the top 10 online stores on this list compare as of October 2026.

Store	Best for	Price level	Product range	Shipping	Marketplace
Amazon	All-around shopping	$-$$$	Nearly every category	Free with Prime, or over a minimum order	Yes, next to Amazon’s own stock
Walmart	Value and everyday essentials	$	Groceries, household goods, electronics, clothing	Free with Walmart+, or on orders above a set amount	Yes, mixed in with Walmart’s own listings
eBay	Used and hard-to-find items	$-$$$	Depends on what sellers list	Varies by seller	Yes, sellers only
Target	Everyday shopping	$$	Home, clothing, beauty, groceries, toys	Free with Target Circle Card or Circle 360, otherwise over a minimum²	Limited, through invite-only Target Plus
Best Buy	Electronics	$$-$$$	Tech, appliances, gaming, smart home	Free standard shipping past a minimum	Limited, vetted sellers since 2025³
Etsy	Handmade and personalized items	$$	Crafts, gifts, vintage, custom pieces	Each shop sets its own	Yes, every item comes from an independent shop
Home Depot	DIY and home improvement	$$	Tools, building materials, appliances, garden	Free over a minimum on many items, or pick up in store	Limited, approved sellers
Wayfair	Furniture and home décor	$-$$$	Furniture, décor, rugs, lighting	Free on most items above a minimum	No, though supplier partners ship most orders
Chewy	Pet supplies	$$	Pet food, medications, toys, supplies	Free over a minimum, or on every order with Chewy+	No
Costco	Bulk shopping	$ per unit	Groceries, household goods, electronics, furniture	Built into many online prices, and non-members pay 5% extra⁴	No

How we set the price level: We ranked these 10 stores against each other on what they mostly sell and how they usually price it, so the dollar signs are relative. A single $ for Walmart doesn't stop it from selling $2,000 TVs. A range means the store sells both budget and premium items.

What are the best online shopping websites?

It all comes down to what you're looking to buy. Amazon is widely popular since it carries almost everything. Walmart builds its pricing around Every Day Low Prices⁵, making it a good choice for paper towels and laundry pods. If the item you want has been discontinued for years, try eBay.

For bigger or pickier purchases, the specialists further down this list usually do a better job.

10 best online shopping websites in the USA

Amazon: best overall

Best for: Keeping groceries and gadgets in the same cart.
What you can buy: Books, electronics, clothing and household essentials; third-party listings.
Why shop there: Prime ($139 a year)⁶ includes fast and free delivery on eligible items.
Potential drawbacks: Sponsored listings and look-alike brands clog plenty of searches.

Most listings include customer reviews
Orders from third-party sellers are protected by the A-to-z Guarantee if items don't ship or refunds are delayed.

Monthly Prime payments add up to $179.88 annually

Walmart: best for value

Best for: Weekly restocks of groceries and household staples.
What you can buy: Groceries, cleaning supplies, appliances; items from Marketplace sellers.
Why shop there: About 90% of Americans live within 10 miles of a Walmart or Sam's Club⁷, so it's not a long drive to collect an online order or to hand in a return.
Potential drawbacks: Third-party listings sit next to Walmart's own, so check who ships your order before checkout.

Walmart+ costs about $41 a year less than Prime

Store deliveries under $35 still carry a fee, even for members

eBay: best for used and hard-to-find items

Best for: Bargain hunters and collectors.
What you can buy: Used, refurbished, and new goods; collectibles like trading cards. Buyers may use auctions or the Buy It Now option.
Why shop there: Seller ratings show how past buyers rated each seller. The eBay Money Back Guarantee⁸ covers items that never arrive or don't match the listing.
Potential drawbacks: Experiences vary by seller, as on most marketplace online shopping sites.

Watchlists let you track an item before you commit

Bidding wars tend to escalate in the final seconds
Changing your mind isn't covered by the guarantee unless the seller accepts returns.

Target: best for everyday shopping

Best for: Errands that mix toddler snacks with a bit of home refresh.
What you can buy: Groceries, clothing, beauty products, toys, baby gear and home decor.
Why shop there: Most items can go back within 90 days, by mail at no cost or in a store.
Potential drawbacks: Same-day delivery costs $9.99 per order unless you subscribe to Target Circle 360.

Paying with a Target Circle Card gets you 5%⁹ off and free shipping on most items

Circle Card perks require a Target debit or credit card

Best Buy: best for electronics

Best for: Big tech purchases
What you can buy: Laptops, appliances, gaming gear, and smart home devices.
Why shop there: Best Buy's price match guarantee covers select competitors. Many Marketplace purchases can also be returned at Best Buy stores, subject to product and size restrictions.
Potential drawbacks: Most returns must happen within 15 days.

My Best Buy Plus and Total members get 60 days on most returns, though not on Marketplace items

A 15% restocking fee¹⁰ applies to some categories

Etsy: best for handmade and personalized items

Best for: Gifts and decor from a small, independent shop.
What you can buy: Handcrafted jewelry, custom prints, vintage finds, and digital downloads.
Why shop there: Etsy's Purchase Protection¹¹ can refund eligible orders that go missing or don't match the listing.
Potential drawbacks: Each shop sets its own shipping times and return rules.

You can message the maker before ordering
Many independent shops personalize orders if you ask.

Handmade often costs more and takes longer to leave the workshop

Home Depot: best for DIY and home improvement

Best for: Weekend projects.
What you can buy: Power tools, lumber, paint, plumbing parts, and garden supplies.
Why shop there: The Home Depot app shows what your local store has in stock and the exact aisle and bay.
Potential drawbacks: Most items have 90 days for returns, while furniture and consumer electronics have 30. Major appliance issues should generally be reported within 48 hours of delivery.

Standard orders over $45 usually ship free
Online orders can be ready for pickup in about two hours.

Big orders like appliances or bulk materials often require a scheduled window delivery

Wayfair: best for furniture and home decor

Best for: Furnishing a whole room in one order.
What you can buy: Lighting, indoor and outdoor furniture.
Why shop there: Wayfair's View in Room 3D feature uses your phone's camera to place a full-size 3D version of the item in your room, so you can check it against any awkward spaces first.
Potential drawbacks: You have 30 days from delivery to return most items. Return shipping is usually deducted from your refund.

Many listings show customer photos next to the reviews

Assembled furniture generally can’t be returned

Chewy: best for pet supplies

Best for: Pet owners who buy the same food every month.
What you can buy: Food, litter, toys and medications for domestic animals.
Why shop there: Autoship sends repeat deliveries on a schedule you set¹², including prescription refills. There’s no fee to use it, and you can change or skip a delivery whenever plans change.
Potential drawbacks: Orders requiring a vet's prescription approval can take longer to ship.

Orders over $49 ship free

No store to run to if you run out early
Items from vendor partners may also arrive in a separate box

Costco: best for bulk shopping

Best for: Households that shop monthly and stock up.
What you can buy: Pantry staples in warehouse-size quantities
Why shop there: Costco extends the manufacturer's warranty on major appliances and computers for up to two years.
Potential drawbacks: Pack sizes are fixed, so buying just a bottle of condiment isn't an option.

Executive members earn 2% back on eligible purchases
Its Concierge line offers members free help with setup and troubleshooting

Membership costs $65 annually for Gold Star or $130 for Executive

How to choose the best online shopping website

Before you pick the best online shop for an order:

Compare the prices for the specific model number since the same photo can be used to conceal a different version.
Check shipping. A $5 fee can wipe out a $3 price gap.
Read the return policy for bulky orders, and check who pays return shipping.
Check both the number of ratings a seller has and the score itself for marketplace items.
Check delivery dates if you need it by a certain day.
Total up the final amount, including the tax and any necessary membership.

Are online shopping websites safe?

The stores on this list are legitimate businesses. The risk is a copycat that borrows their logos and product photos.

Read the web address letter by letter before you buy. If it says amaz0n.com, with a zero in place of the "o," close the tab. The "https" at the start only means the connection is encrypted, and plenty of fake shops have it.

A $400 vacuum going for $59 is the kind of price (so much lower) the FTC calls a warning sign. With a shop you've never heard of, search its name plus "scam" or "complaint," and look for a real phone number or street address.

Pay by credit card so you can dispute the charge if nothing shows up. A seller who insists on gift cards, wire transfers, payment apps or crypto is a scammer, according to the FTC.

A marketplace isn't the retailer, either. Walmart's reputation says nothing about the stranger selling phone cases on Walmart.com.

How to save money when shopping online

Check the same item on two or three sites, since prices shift often.
Clear the free-shipping minimum with something you'd buy anyway.
Check retailers' own coupon and deals pages.
Free membership trials can cover one big sale. Don't forget to cancel before the trial renews.
Set a price alert on anything you're not in a hurry to buy.
Open-box or refurbished electronics are often the same product for less.
Countdown timers are there to rush you. If you wouldn't pay full price for it next week, a midnight deadline shouldn't change your mind.

How to stay connected with family abroad

International shipping for a birthday gift can cost more than the gift itself. For relatives overseas, it's easier to send money and let them shop locally. BOSS Revolution's money transfer service works on desktop and mobile, with cash pickup, bank deposit, mobile wallet, or home delivery depending on the country. If you don't have a card, you can pay in cash at a BOSS Revolution retail partner.

BOSS Revolution also offers international calling and mobile top-up, so you can call and hear what they picked out.

Frequently asked questions

What is the biggest online store?

Amazon is the largest in U.S. e-commerce sales.

What are the most popular online shopping websites?

By U.S. e-commerce sales, Amazon and Walmart are the two biggest retailers. The rest of the top online shopping websites here lead in specific categories.

Which online shopping site has the lowest prices?

It depends on the item, though Walmart and Costco are both built around value.

Which online shopping website is best for electronics?

Best Buy is the specialist. Costco is a strong backup, as it extends the manufacturer’s warranty on computers for up to two years.

Which website is best for clothes?

Target and Walmart cover everyday clothing for the whole family. For a mix of brands, Amazon offers a bigger selection from outside sellers.

Sources: all third party information obtained from applicable website as of September 19, 2026

https://www.census.gov/retail/ecommerce.html
https://www.target.com/c/free-2-day-shipping/-/N-49cz6
https://www.nbcnews.com/business/business-news/best-buy-launches-third-party-marketplace-looks-sales-drivers-rcna225825
https://customerservice.costco.com/app/answers/answer_view/a_id/1155/~/why-am-i-being-charged-a-non-member-surcharge
https://corporate.walmart.com/about/everyday-affordability
https://www.dealnews.com/features/amazon-prime/cost/
https://corporate.walmart.com/about/pricing-a-comprehensive-overview-of-our-approach
https://www.ebay.com/help/policies/ebay-money-back-guarantee-policy/ebay-money-back-guarantee-policy?id=4210
https://www.target.com/circlecard
https://www.storesinfo.com/best-buy/return-policy
https://www.etsy.com/legal/policy/purchase-protection-program-for-sellers/1478632171992
https://www.chewy.com/b/autoship-save-15682

This article is provided for general information purposes only and is not intended to address every aspect of the matters discussed herein. The information in this article is not intended as specific personal advice. The information in this article does not constitute legal, tax, regulatory or other professional advice from IDT Payment Services, Inc. and its affiliates (collectively, “IDT”), and should not be taken or used as such by any individual. IDT makes no representation, warranty or guaranty, whether express or implied, that the content in this article is current, accurate, or complete. You should obtain professional or other substantive advice before taking, or refraining from, any action on the basis of the information in this article.